What's search engine optimization (SEO)?
Search engine optimization (SEO) is an online marketing medium that gets your website to the top of the search engine results so more potential customers can find you. This is done through technically fine tuning your website and creating top notch content that humans and search engines love.
First up, do you really need SEO?
This may seem like a strange question, but you'd be surprised at how many businesses think they have an SEO problem, when in fact they have problems elsewhere.
For example, you may find that you'd get far more bang for your buck by re-working your website content, so that more of the visitors you're already getting convert into something good for your business.
We think it's really important for you to spend money on the right things, the things that will give you the biggest return on investment. So the best thing to do is let us help you work out what's right for you.
- It makes your website more visible in search results for words other than your brand/company name, which in turns brings you more website visitors.
- SEO makes your website better; it's focused on quality content, fast page load times, optimised code and creating a positive user experience.
- SEO tells you a lot about what your customers are thinking, and keyword research gives you hard data on the words/phrases people are using that relate to your business.
- SEO gives longer term results that aren't dependant on a daily/weekly spend like paid marketing.
Why would I use LeftClick for search engine optimisation (SEO)?
The number one reason is our 100% track record in achieving healthy growth for our customers. Here's just a few recent examples:
- Munns Menswear - 1280% growth in 12 months
- Global Adventure Guide - 240% growth in 5 months
- Hair Creations - 670% growth in 8 months
We're far from being the cheapest search engine optimization provider on the planet but we believe we are one of he most effective. We don't just say we get results, we actually do.
Business Strategy
We insist that our SEO campaigns are totally aligned with your overarching business strategy so we can be on the same page as you about the types of visitors you want and define clear conversion goals. If you’re not clear on your business strategy, please contact us for a chat - even if we can’t help, we know someone that can.We’re 100% Ethical
We Do: abide by Google’s Webmaster Guidelines and a SEO Code of Conduct and use research and performance data to make decisions and report on progress regularly.
We Don’t: break any search engine rules (ever), participate in conflicts of interest or violate copyright, trademark, service mark or any spam laws.
This stuff matters. If you or the company you are employing are using unethical techniques to manage your site, you can get penalized by Google and it can affect your ranking. See our SEO Code of Conduct to read more about what we practice.Google Engage for Agencies program member
Every member of our online marketing team have passed a number of Google Analytics exams that test our advanced knowledge Analytics data, our reporting skills, and ensures we abide by Google's third party policies.User Experience Professionals on Hand
We often collaborate with our User Experience Designers to help increase conversions on sites we are promoting. This has become extremely important lately now that Google has updated their ranking of websites according to their user-friendliness.
Read our blog post: Why the Google Panda Update is Good For Users and BusinessCatering to Humans as well as Search Engines
Many SEO service providers only cater to search engines and employ techniques and content that isn’t nice for users, which can be damaging to conversions. We create content that humans and search engines love so your website ranks and converts.Conversion Is Key
We set up advanced conversion tracking in Google Analytics so we can see what’s happening on your website - where users are falling through, how they’re converting and to identify areas of improvement. This means we can efficiently optimize your website to create clear conversion funnels for users.Monitoring and Reporting
As part of our SEO service we report on changes we’ve made, their effects and our progress every month. We also insist on a sit-down meeting (or phone/Skype call if you’re outside Christchurch) to discuss how it’s all going and decide on next steps for growth.
Our SEO packages:
Ongoing SEO Management
Our most popular SEO service is ongoing management. This means we fully look after your website and its performance in search engines, working towards clear conversion goals. We measure performance in terms of conversions and ROI, rankings and traffic are secondary.
From $1,500 per month. This is a month by month contract, so you can leave at anytime.
Our SEO management includes:
- Ongoing keyword research specific to your business and geography.
- Ongoing monitoring and conversion tracking.
- Regular site crawls using our crawling tool to identify and fix issues.
- Page structure and content editing, suggestions for major changes.
- Technical advice on website development: hosting, redirects, error pages, use of JavaScript, site speed.
- Monthly report showing items completed in the previous month, items for the next month and progress on key performance indicators (KPI's).
- Monthly review meeting.
SEO Consultancy
If you are managing your own search engine optimization and need some advice, be it technical or theoretical we would love to help.
This is charged by the hour.
We can consult on:
- Keyword research
- Google Analytics implementation and tracking
- Technical and theoretical SEO advice such as page structure, content, hosting, redirections, error pages, use of JS, site speed.
Technical SEO Analysis Report
If you would like to see how well your website is technically set up for SEO, we perform in-depth website audits where we’ll go through your website with a fine-toothed comb and compile a report with suggestions on how to fix any issues we find.
Price: From $1,100.
- Will analyze your website from a search engine's perspective.
- Will tell you what's wrong with your website from a search engine's perspective.
- Will provide best practice guidelines for you to fix the problems
- Includes code examples and custom information for you to implement technical aspects of the report. This excludes actual implementation.
Optional Extra: Custom Implementation Recommendations
Search Potential Report
If you would like to see what your website could achieve through search engine optimization, we will measure your website's current performance against its potential performance to see what you could achieve.
Price: From $1,200.
- We spend time with you to get clear on your business strategy and learn about your customers (who your website primarily targets).
- We perform tailored keyword research for your website that aligns with your strategy and target audience (this is for 1 geographic region).
- We measure current performance against potential performance.
- We set website KPI's tailored to you (what you're currently achieving vs. what you could achieve ideally).
Our other specialties:
Content Writing
We have tonnes of experience writing fine-tuned content for web pages that humans and search engines love. Having great copy on your website is becoming ever so important to get noticed by Google and your visitors converting. We provide content editing and writing services, or can compile recommendations wherever needed.Schema Markups
Schemas or 'structured data' are a way to mark up things on your website in a way that search engines can easily understand, so they don't have to 'guess' what your website is about. Marked up websites look more appealing in search results and their content can be found in more places online, thus increasing your reach. We can recommend schema markups for your website along with implementation guidelines.
Get in touch now
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The best way to see how we can help your business, is to start a conversation. We're not pushy sales people who will try to push you into buying.
We specialize in down-to-earth conversations about what your trying to achieve and what we can and can't do to get you there. Why not call now? Contact details are here.
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Online Marketing Services
Small or medium sized business?
We work with companies of all shapes and sizes.
If you have great growth potential, are forward thinking, and want a web agency that can serve as your digital partner, then we want to hear from you.
From our Blog: Who we've been helping...
Amazing Value
We provide great value because of the results we achieve for our clients.
"the results have surpassed what they promised... in the midst of a recession and after two earthquakes we've just had our best year ever and we have to put that down to the work LeftClick have done"
Peter Lucas, CEO
Munns Menswear
Call us today and we can discuss the results you can expect.
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