Large-pcuniverse

PC Universe is a leading Florida-based e-commerce company providing computers and electronic equipment to SME business customers. PC Universe is ranked by Internet Retailer Magazine as one of the top 500 retail sites on the internet.

Challenges

When PC Universe came to LeftClick their conversion rates were lower than the industry average. The site was experiencing high bounce rates and cart abandonment during purchase. LeftClick’s challenge was to research the reasons behind the bounce rates and abandonment, addressing these issues with minimal risk for PC Universe.

  • Low browse to buy conversion rates
  • High bounce rates
  • High rate of cart abandonment

Solution

LeftClick’s first step was to conduct an analytics assessment in order to gain an appreciation of how visitors were interacting with the website. With the aid of advanced reports LeftClick was able to see which parts of the site required to most attention. This lead to an expert review followed by some lab testing with representative customers. All of this knowledge was applied to re-designs and the overhaul if the ordering process. After the changes had been fully rolled out, LeftClick then re-evaluated the outcomes and fine-tuned a few aspects of the design to maximise conversion rates.

  • LeftClick selected for its low risk and strong capability
  • ClickShift optimisation solution

Results

The ClickShift program resulted in immediate and significant increases in conversion rates, achieved without the need for a complete overhaul of the website. People entering the site now stay around longer and engage more with the site. Custom landing pages for visitors landing on internal pages from search engines have meant a large decrease in bounces. Following a ClickShift redesign from LeftClick Labs, PC Universe received the Web Marketing Association’s prestigious Standard of Excellence award as one of the internet’s best websites, as judged by web marketing professionals from around the world.

  • 110% increase in conversion rates
  • Increased average order values
  • Increased profitability
  • Improved customer satisfaction

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Understanding optimisation

Putting up a website is not the end of it. You need to treat the online channel the same way as you treat other channels—by continually measuring and making improvements

A better operation

What is unique about LeftClick is their focus, at start of the project, on the principles underlying the design, the whole purpose of the website rather than simply having a slick design that doesn’t meet the requirements of the customer. That’s what distinguishes them from other companies...