Have you been thinking about a blog for your online business, but are not yet convinced of the ROI? Here are five good reasons why blogging is good for your business.
1 - BLOGS INCREASE YOUR CHANCES OF BEING FOUND ONLINE
Blogs have everything search engines love. Blogs are updated frequently with new, relevant and specific content. They also contain a broad range of keywords relating to your business and to what people are searching for. In this way, blogs help you get found by the search engines (and therefore your potential customers) organically.
2 - BLOGS ARE A GREAT MARKETING AND PROMOTIONAL TOOL
Blogs are great way to promote your products and services without a hard sell. You can talk about the benefits of a particular service or product in a more informal way than on your website. And it’s a great way to generate interest and desire in future products and services (and to see how much interest they generate), and talk about forthcoming promotions. Because blog entries are short, customers are more likely to read them.
3 - BLOGS ARE A GOOD WAY TO DEMONSTRATE YOUR KNOWLEDGE AND EXPERTISE
Blogs allow you to share your knowledge and expertise with your customers and peers, and establish yourself as an expert in your field. By sharing your experience with others through interesting blog articles, you give people a reason to regularly return to your website. You may even discover you have quite a following because people are sharing your articles with other people.
4 - BLOGS PUT A HUMAN FACE TO YOUR COMPANY
With a business website you are removed from your customers in a way that you aren’t if you have a ‘bricks-and-mortar’ presence. You can’t engage on a personal level with your customers, chatting about the weather and or the latest sports news, which is an important part of building relationships, trust and loyalty. With a blog, you decrease that distance. It’s a place where, in an approachable and informal way, your customers can get to know you, your company, and how you can help them.
5 - BLOGS CAN INCREASE CUSTOMER SATISFACTION
Blogs enable you to engage with your customers because you can have interactive, two-way conversations with them. It’s a great way to increase customer satisfaction because customers love being listened to. They love feeling that their opinions, feedback, needs, and wants matter to you. An added benefit is that because these conversations can be read by all your site visitors, there is a permanent record of the fact that your company cares about its customers.
Now that you’ve read why blogging is great for business, make sure you check out next week’s article, “Five Tips To Inspire Business Bloggers”.