One of the fastest and cheapest ways to boost your return on Adwords spend is, perhaps surprisingly, nothing to do with the Adwords creatives or placements. According to a recent study by analytics vendor Compete, you can achieve up to 5 times the ROI by improving your post-click landing experiences.
So what things could you be doing to improve your landing experiences?
Click to continue »Webstock 2009, the five-day web conference held in Wellington finished last Friday afternoon with a series of heavyweight speakers including Tom Coates from Yahoo Brickhouse, internet critic Bruce Sterling and Damian Conway, known as the “mad scientist of Perl”.
The key message was this:
THE FUTURE OF WEB IS IN BETTER DESIGN
Click to continue »Maybe it says something about my current state of mind that the more I think about the parallels between online marketing and a blind date, the more apt the analogy becomes. Whatever. Here are some rules that, I think, work equally well in either situation.
Disclaimer: I’m a guy. Consequently, some of these may seem a little man-centric, chauvinistic or outdated. Just remember that I’m (mostly) not here to give relationship advice.
Click to continue »A lot of development work involves medium and long-term projects: improving, then improving again. But here are three quick tips that you can do this week to check your website.
Get your mum (or dad) to try and buy one of your products from your website. Even better: use your mother-in-law as the human guinea pig. Give her a simple task, like finding a specific product, then shut up. Sit behind her and listen while she describes what she is doing. DO NOT HELP HER AT ANY STAGE.
It’s Christmas time. Retailers are busy, and stress levels are understandably high. But how often would you expect this sort of treatment?
Wouldn’t you rather the shop assistant spent some time with you, getting to know the sorts of things your Mum might like, and suggesting products other people in your situation bought?
The answer seems obvious, and yet many e-commerce websites fail to engage visitors at what’s known as the ‘explorer’ stage. They seem to treat people who don’t know what they are looking for as unlikely sales prospects —- and yet, isn’t it likely that the people desperately trawling the shops for ideas are likely to make a quick purchase when presented with a good idea?
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