Posts in ‘Internet Marketing’

How effectively is your website using the A.I.D.A effect to successfully turn browsers into buyers?

Browsers can become buyers (according to the A.I.D.A. principle, first described in 1925 by E. K. Strong) if your website successfully moves them through the key stages of the buying process-Attention, Interest, Desire, and Action.

Keeping visitors on a linear path through these four stages, without any distractions, is key to getting the sale.

Last week we explained why blogging is good for your online business. If you’re stuck for ideas on what to write in your e-commerce blog, here are five simple ideas to get you off to a good start.

1 - SHARE YOUR PASSION

Make your blog articles interesting to read by sharing your passion and expertise about whatever it is you’re selling. If you’re selling sports shoes, for example, you might write about running. Tell your readers about your amazing run through the forest as the sun was coming up, made even better by the new running shoes you were wearing (and that you stock). If you’re passionate about something, it will shine through and inspire your readers.

Have you been thinking about a blog for your online business, but are not yet convinced of the ROI? Here are five good reasons why blogging is good for your business.

1 - Blogs increase your chances of being found online

Blogs have everything search engines love. Blogs are updated frequently with new, relevant and specific content. They also contain a broad range of keywords relating to your business and to what people are searching for. In this way, blogs help you get found by the search engines (and therefore your potential customers) organically.

If you’re feeling the pinch and need more prospects and sales, then it could be that some simple web strategies could help.

Have a clear and persuasive home page

Prospects will often check you out by looking at your website before contacting you. A well designed home page that gives a positive first impression will give more prospects the confidence to contact you. A home page should clearly communicate what you do and the benefits you provide to customers. So a poor or nonexistent home page could be stopping people from getting in touch and narrowing your sales funnel.

My apologies for this article being late off the press: two new staff and being asked to author Practical Ecommerce’s Conversion Report Card has meant a bit of overload during the last two weeks. But here it is now…

So you’re spending all this money on your Google Adwords, but are they really worth the expense? I often have people tell me they’ve cancelled their PPC spend because they’re not getting a justifiable return. So what could be going wrong?

Let’s run a test search for one of your campaigns. Hopefully your pay-per-click ad shows up OK: now, click on the ad. Where does it send you to? Please don’t tell me it’s your home page!

In the previous article, I explained how landing pages designed for pay-per-click (PPC) campaigns are very different from the landing pages designed for search-engine optimisation (SEO). To recap, landing pages built for SEO live inside your website’s main structure and are designed to get noticed by Google. Landing pages for PPC, however, are specifically designed for conversion and not for getting noticed by Google.

PPC Landing pages have one job: to get you a conversion! You’ve just paid for a warm lead, so now’s the time to make the most of it and not leave it to chance.

Here are some ideas that can help you get more respondents to convert.