LeftClick Blog

How effectively is your website using the A.I.D.A effect to successfully turn browsers into buyers?

Browsers can become buyers (according to the A.I.D.A. principle, first described in 1925 by E. K. Strong) if your website successfully moves them through the key stages of the buying process-Attention, Interest, Desire, and Action.

Keeping visitors on a linear path through these four stages, without any distractions, is key to getting the sale.

Last week we explained why blogging is good for your online business. If you’re stuck for ideas on what to write in your e-commerce blog, here are five simple ideas to get you off to a good start.

1 - SHARE YOUR PASSION

Make your blog articles interesting to read by sharing your passion and expertise about whatever it is you’re selling. If you’re selling sports shoes, for example, you might write about running. Tell your readers about your amazing run through the forest as the sun was coming up, made even better by the new running shoes you were wearing (and that you stock). If you’re passionate about something, it will shine through and inspire your readers.

Have you been thinking about a blog for your online business, but are not yet convinced of the ROI? Here are five good reasons why blogging is good for your business.

1 - Blogs increase your chances of being found online

Blogs have everything search engines love. Blogs are updated frequently with new, relevant and specific content. They also contain a broad range of keywords relating to your business and to what people are searching for. In this way, blogs help you get found by the search engines (and therefore your potential customers) organically.

One of the fastest and cheapest ways to boost your return on Adwords spend is, perhaps surprisingly, nothing to do with the Adwords creatives or placements. According to a recent study by analytics vendor Compete, you can achieve up to 5 times the ROI by improving your post-click landing experiences.

So what things could you be doing to improve your landing experiences?

If you’re feeling the pinch and need more prospects and sales, then it could be that some simple web strategies could help.

Have a clear and persuasive home page

Prospects will often check you out by looking at your website before contacting you. A well designed home page that gives a positive first impression will give more prospects the confidence to contact you. A home page should clearly communicate what you do and the benefits you provide to customers. So a poor or nonexistent home page could be stopping people from getting in touch and narrowing your sales funnel.