More sales…

How can you significantly increase sales through your online marketplace?

As an online storefront, your objective is to encourage as many people as possible to purchase your products and services online.

Understanding the conversion cycle

Wouldn’t it be nice to think that all your visitors enter your site at the front door, have already decided what product or service to buy from you and are ready to click the ‘Buy Now’ button? The reality is that site visitors may land anywhere within your site (especially from a Google search), and are usually quite fickle about what they want and how they want it.

People can adopt a number of consumer roles at any time as they move through the consumer decision cycle.

They could be:

  • Explorers.These are people who have a need to fulfill (e.g. a gift for Mum’s birthday) and are simply looking for product options.
  • Hunters. These people have now decided on the kind of product to fulfill their problem (e.g. a new mobile phone for Mum’s birthday) and are seeking out specific product options.
  • Trackers. These people have a specific product in mind (e.g. a Moto Razr V3 for Mum’s birthday) and are now deciding on who they should do business with.

All of these roles have different goals, needs and questions that need to be fulfilled before people will transact.

In order to maximise your sales conversion rates you need to understand your key customers and their online behaviours, and design a post-click experience. that is engaging, persuasive and holds the customers hand through their decision making journey.

Case Study

Online retail company PC Universe gained a 120% increase in sales conversions in the highly competitive computer goods market.

Read the case study (PDF)

Solutions

LeftClick’s post-click conversion services can help you turn more of your click-throughs into sales. Show me how »